The track and the campaign were launched with a secret gig for selected Paloma superfans, getting the ball rolling on making the song famous. The gig was filmed and posted on SKODA's and Paloma's social channels.

 

And here's the 60" TV and cinema ad that was launched during The Voice UK:

 

The song was such a success that Sony decided to create a remix and other DJs started to make their own as well.

 

Here’s a case study summary